Black Owned

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Pronounced ‘uh-mah’—meaning beautiful—our definition of beauty goes beyond skin tones —it's about championing individuality, self-expression, elevating voices, and creating a space where everyone belongs. 

Pat McGrath is the world’s most influential and in-demand makeup artist. For over 25 years, McGrath’s creative vision has made her a tour de force whose legendary and creative power has transformed both beauty and fashion on a global scale. 

Having started with just a skin tint, highlighter, and lip oil, Ami Colé has shot to mainstay status with its now expansive line formulated for melanin-rich skin. 

Shop online for natural and cruelty-free products that support the health of hair, skin and body. Learn more about the tgin Foundation, a nonprofit that helps women with breast cancer. 

 Our mission is to bring you proactive, scalp-loving formulas that nourish, strengthen, and celebrate your unique hair journey. From hydration to scalp preservation, we’re redefining what it means to have healthy—so you can wear yours with confidence, every day. 

Shop high powered ingredients that under-complicate and over-deliver for studio results at home. Find Retinol Reform, Triple Acid Peel, LED Light Mask and more by celebrity esthetician  

We create clinically-proven skincare that works for all, with special attention
to melanin-rich skin that's traditionally been overlooked. Our Smart Melanin™
Technology represents a new approach to formulation—one where understanding
diverse skin leads to better results for everyone. .

Customers have questions, you have answers. Display the most frequently asked questions, so everybody benefits.